Life Designer with Jingyu Chen

Conversation With Monika Tu: The Founder and Director of Black Diamondz Property Concierge & Philanthropist | Part Two

Jingyu Chen

In part two, we zoom lens into the ethos of concierge beneath Black Diamondz. Monika said: " The core of concierge is about giving clients what they want . The scope of concierge service spans the full spectrum of lifestyle."

Essentially, Black Diamondz Concierge is steeped in genuinely helping migrants (her major Chinese clientele and international clients) settle into a new community in Australia, extending beyond mere property selling to settlement advisory, consultation, and guidance on the local school system and social integration. Such an approach also led Monika to cultivate a key aspect of her personal branding—trust with clients. In high-end real estate, trust is  arguably the most difficult to build. Monika translates that pure intention of genuinely giving into her business DNA—laying out a solid foundation for Black Diamondz Concierge service.

Monika sees herself as a marketer. In a competitive landscape dominated by well-established agencies,  she carved out a niche market. She fully harnesses the power of social media, embracing the latest techniques, such as AI, to curate strong and precise messages across multiple media platforms and channels. To align with her vision of going beyond mere property selling, Monika is a multi-hyphenate-She is also a cultural ambassador, an avid art collector,  and an endorser for numerous luxury brands. Monika said: " I am perhaps the only person who can create that lifestyle desire for migrants coming to this country."

When it comes to real estate, Monika believes that a property can sell itself through authentic and captivating storytelling at the core. She sees herself as a bridge that connects talents and expertise, translating passion, love, and energy into creative expressions. Once again, the goal is to reach a wider audience who can gain inspiration and meaningful takeaways from her sharing. While her core business remains in real estate, Black Diamondz has expanded into new domains, culminating in the launch of The Diamond Club. 

Monika is deeply committed to her philanthropic calling at this stage in her life through influence-building. She believes that influence is not the end goal, but rather a powerful means to make a meaningful difference. People from all backgrounds trust her, knowing she will use donations wisely. She also empowers others to consider, 'What can I give?'  Her dedication to philanthropy is evident, consistently making breakthroughs. In 2024, Monika initiated the Gold Dinner, raising a record-breaking $33.4 million for the Sydney Children's Hospital. She received the Benefactor Award from the Children’s Cancer Institute in 2022 (presented by the Governor-General of Australia).

Monika said: '"Giving back is rewarding and beautiful. I do it for my own fulfillment," but I believe Monika embodies the true essence of altruism—a force driven by benevolence and generosity—shaping a better world for everyone. In the end, I want to send out a powerful message from Monika: "Giving must come from within. It’s not about privilege; everyone has something to give. Even something as simple as a hug—it costs you nothing, yet it may change  someone's life."

We ended the conversation with Monika featured on the Show: Luxe Listings Sydney, where laughter, joy, and heartfelt emotions permeated the air.  I will always remember what Monika said: "Value and integrity are priceless. Uphold your values and keep your feet on the ground." I will fiercely protect my values and integrity forever.

You can find Monika at: 

Website: https://blackdiamondz.com.au/

Instagram: monikatu88

小红书:Monika 澳洲豪宅女王

lifedesignerwithjingyuchen